Unlocking the First Step to a Strong USP: The SIG Method – Part 1

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Introduction: Simplifying USP Creation with the SIG Method

Crafting a unique selling proposition (USP) can feel daunting, but breaking it down into manageable steps can make the process far more accessible. Today, I’m introducing the SIG Method—a three-step approach to help you build a solid foundation for your USP.

The SIG Method simplifies the brainstorming process, bringing you 75% of the way to a strong USP. While it’s not a shortcut to the exceptional, creative USP we’ll work on later, it’s a practical tool to get started. Each letter in SIG stands for an essential step: Subject, Identify, and Gap. Today, we’ll dive into the “S”—Subject.

Step One: Determining Your Subject

Before you can create a standout USP, you need to be clear on your product or service’s specific subject. This step is all about narrowing your focus from a broad market to a specific area. Think of it as defining your niche within a larger industry.

For instance:

  • If you’re selling a treadmill, your general market is health, but your specific subject is physical fitness.
  • If you’re selling a book about finding the perfect spouse, your general market might be relationships, but your specific subject is dating advice.

Why Subject Matters

Understanding your subject is essential because it clarifies the context in which you’ll frame your USP. The more specific your subject, the easier it is to identify a unique angle. This specificity also helps you connect with a targeted audience, making it easier to convey why your product or service matters to them.

Many times, identifying your subject comes down to pinpointing the problem you’re solving. Are you helping someone lose weight, find love, or improve productivity? Each of these problems represents a different subject within a broader category.

Your Homework: Define Your Subject

Take some time to consider the following questions:

  1. What general market does your product fall into? (e.g., health, relationships, business)
  2. What specific problem does it solve within that market? (e.g., fitness, dating advice, productivity)
  3. What niche audience will benefit most from your product?

Once you’ve defined your subject, you’re on track to building a powerful USP. Tomorrow, we’ll continue with the next step in the SIG Method: Identify. For today, focus on getting clear about your subject—it’s the first step to a USP that resonates.

Thanks for reading and Have a Great Day!

Chuck MacLellan

chuck@workathomehappiness.com

As always please feel free to leave feedback below.

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