Unique Selling Proposition Blog

Back in 2005, Staples captivated the world with a brilliant ad campaign featuring the fictional “Easy Button.” This bright red, toy-like button symbolized the ultimate solution for making everything effortless. In one memorable commercial, a man in a chaotic office search for his Easy Button. A co-worker offers him hers, and with one press, the … Read more

I’ve been calling the Unique Selling Proposition (aka USP) the King of the Sale, and for good reason. When you nail the USP, selling becomes infinitely easier. It is like switching your marketing efforts to “easy mode.”But before we dive into a series of blog posts about the USP, let us take a moment to … Read more