Introduction: Wrapping Up with the Pitfalls of USP Creation Welcome to the final part of our journey into crafting a powerful Unique Selling Proposition (USP). Throughout this series, we’ve explored the what, how, and when of a good USP, and even looked at ways to turn weaknesses into strengths. But before you finalize your USP, … Read more
Introduction: Why Timing Matters in Your USP When crafting a Unique Selling Proposition (USP), we often focus on what makes our product unique or how it works. But there’s another powerful angle to consider: when will the customer see results? For many products, especially those aimed at solving specific problems, the time frame for achieving … Read more
Introduction: Minding the Gap in the Market Welcome to the third and final step of the SIG Method for creating a Unique Selling Proposition (USP). If you’ve been following along, you know we’ve covered the importance of defining your product’s subject and identifying your competitors’ USPs. Today, we’re diving into the critical final step: Minding … Read more
Introduction: When Innovation Redefines Tradition The 2021-2022 NBA season brought a major change that sent ripples through the world of sports. After nearly 40 years of using Spalding basketballs, the NBA switched to Wilson. For the NBA’s millions of viewers and basketball enthusiasts, it was impossible to ignore the change. Every shot, every highlight reel, … Read more
Introduction: The Power of Science in a Commodity Market In a world filled with bottled water brands, each essentially selling the same product—H2O—standing out requires innovation, strategy, and a unique selling proposition (USP). Aquafina, one of the best-selling water brands globally, has mastered this, second only to Dasani in 2023. Their secret? They’ve harnessed the … Read more
The journey of building an online business can be an exhilarating, challenging, and sometimes exhausting rollercoaster ride. There will be high points when everything feels possible and low points when the finish line seems miles away. But here’s the truth: staying motivated through those ups and downs is key to achieving long-term success. With the … Read more
So, you’re ready to start an online business? Fantastic! But before you dive in, let’s take a closer look at some of the most common myths about starting and running an online business. Too many people buy into these myths, and it ends up holding them back from building the business (and life!) they’ve dreamed … Read more
Thinking about starting an online business but feeling overwhelmed? The digital age has opened up endless opportunities, many of which require little to no upfront investment or experience. Here’s a rundown of seven proven, profitable online business models that you can dive into today. 1. Start an E-Commerce Store If you’ve dreamed of selling products, … Read more
Ever wonder how credit card companies make money from both customers and merchants using the same line of credit? They charge interest to customers while also charging merchants for accepting payments. This genius system creates multiple streams of revenue from a single product. But what if you could apply the same strategy to your own … Read more
In the world of digital product creation, few methods are as impactful as the “over-the-shoulder” video. This classic teaching style allows you to show your audience exactly how to solve a problem, step by step, with real-life examples. Imagine walking your audience through a process as they follow along, watching you do it firsthand. That’s … Read more
Stephen King once said, “Amateurs sit and wait for inspiration, the rest of us just get to work.” It’s a truth many creators avoid confronting. Waiting for the perfect moment, that magical spark of inspiration, is the easy way out. But success doesn’t come from waiting. It comes from relentless action. Look no further than … Read more
Hello and Good Day! In this section of our blog we are going to be talking about digital product creation. So follow along with this series and learn and earn! What if you could create more digital products in less time, while also ensuring they are of high quality and profitable? That’s the focus of … Read more