Introduction: Wrapping Up with the Pitfalls of USP Creation Welcome to the final part of our journey into crafting a powerful Unique Selling Proposition (USP). Throughout this series, we’ve explored the what, how, and when of a good USP, and even looked at ways to turn weaknesses into strengths. But before you finalize your USP, … Read more
Introduction: Embracing the “Thorn” for a Unique USP We’ve covered several approaches to creating a compelling Unique Selling Proposition (USP), but today we’re looking at a unique strategy that turns perceived weaknesses into strengths. This approach is what I call the “thorn” strategy—a USP that embraces a company’s limitations and uses them to win customer … Read more
Introduction: Building a Winning USP with the SIG Method Welcome back to our journey into the SIG Method for creating a standout Unique Selling Proposition (USP). In our last session, we covered the first step, “S,” or Subject. If you’ve completed that exercise, you should now have a clearly defined subject for your product. With … Read more
Introduction: Simplifying USP Creation with the SIG Method Crafting a unique selling proposition (USP) can feel daunting, but breaking it down into manageable steps can make the process far more accessible. Today, I’m introducing the SIG Method—a three-step approach to help you build a solid foundation for your USP. The SIG Method simplifies the brainstorming … Read more
Introduction: Building the Perfect USP Over the last several posts, we’ve dived deep into the world of Unique Selling Propositions (USPs). We’ve looked at what they are, broken down the essentials, and explored some remarkable examples of companies that have approached their USP from different angles: the what, the how, the where, and the why. … Read more
Introduction: The Evolution of the Bottled Water USP In our exploration of the bottled water industry, we’ve seen how brands like Fiji Water and Aquafina have crafted distinct USPs to stand out in a crowded market. Fiji Water emphasizes the where—sourcing water from a tropical paradise—while Aquafina highlights the how, using a seven-step purification process. … Read more
Introduction: The Power of Science in a Commodity Market In a world filled with bottled water brands, each essentially selling the same product—H2O—standing out requires innovation, strategy, and a unique selling proposition (USP). Aquafina, one of the best-selling water brands globally, has mastered this, second only to Dasani in 2023. Their secret? They’ve harnessed the … Read more
Introduction Water is a commodity. H2O is everywhere, and it’s the same whether it’s poured from your kitchen tap or a luxury glass bottle. Yet, few industries have managed to create value out of the ordinary as successfully as the bottled water industry. The secret? Crafting a Unique Selling Proposition (USP) that makes people feel … Read more
The journey of building an online business can be an exhilarating, challenging, and sometimes exhausting rollercoaster ride. There will be high points when everything feels possible and low points when the finish line seems miles away. But here’s the truth: staying motivated through those ups and downs is key to achieving long-term success. With the … Read more
Are you hustling a day job while dreaming of building an online empire? Many people in the workforce share this vision, yet few take steps to bring it to life. But here’s the thing: with the right approach, juggling both your day job and entrepreneurial goals is entirely achievable. It’s all about smart planning, prioritization, … Read more
Welcome, future online business owner! Turning your vision into a thriving online business requires a solid business plan. This guide will walk you through the essential elements of planning, from defining your mission to laying the foundation for growth. Use this guide as a worksheet to map out strategies, goals, and action steps specific to … Read more
So, you’re ready to start an online business? Fantastic! But before you dive in, let’s take a closer look at some of the most common myths about starting and running an online business. Too many people buy into these myths, and it ends up holding them back from building the business (and life!) they’ve dreamed … Read more