Welcome back to our series on acquiring and launching digital assets! This week, we’ve been diving deep into one of the fastest and most effective ways to jumpstart any online business—digital product launches. If you want to boost your authority and grow your buyers’ email list faster than almost any other method, launching a digital product is the way to go.
Today, we’re going to focus on a critical step: releasing your digital product in a way that actually makes money.
Why Releasing Your Digital Product Matters
Creating a fantastic product and putting up a sales page with a buy button is not enough to guarantee sales. You need to actively go out and find your customers. One of the most effective ways to do this is by leveraging influencers who already have a large following in your niche. These influencers have built-in audiences who trust them, and this is precisely the kind of attention you want for your product.
Step 1: Leverage Influencers for Your Launch
Identify influencers in your niche—those who have big email lists and a loyal following. Reach out to them and offer a commission to promote your product as an affiliate. The commission should be attractive—no less than 50%, and sometimes up to 100%. A 75% commission is often a good middle ground.
Why offer such a high percentage? Because your primary goal with a product launch is to build your email list with engaged buyers. Profit from the initial launch is secondary. Once you have a solid email list, you can direct traffic to future offers and maximize long-term revenue.
Step 2: Find the Right Affiliates
How do you find these influencers and potential affiliates? Start by checking out affiliate contests on platforms like WarriorPlus and JVZOO. Look at the top performers on the leaderboard and reach out to them. Send friend requests, connect on social media, and begin building relationships before your launch.
Join all the JV (Joint Venture) launch groups on Facebook. While these groups may not have much daily engagement, they serve as classified ads for upcoming product launches. Make sure to post your launch details in these groups to attract potential affiliates.
List your launch on Muncheye, a central hub for affiliates, especially in the digital marketing space. This is a great place to showcase your product and catch the attention of affiliates looking for new opportunities.
Step 3: Build a Targeted Affiliate List
Create a list of at least 200 targeted affiliates for your launch. The more people you reach out to, the more likely you are to find affiliates willing to promote your product. Affiliate recruitment gets easier with experience and a proven track record of successful launches. Remember, people who are good at selling respect others who know how to sell, so building credibility is key.
Why Affiliate Recruitment Is Critical
Affiliate recruitment is a complex and crucial part of launching a digital product, but it’s beyond the scope of this single blog post. However, mastering this skill can lead to massive success. Hundreds of thousands of dollars have been made in just a few days with a well-executed digital product launch, all thanks to effective affiliate partnerships.
What’s Next?
That’s all for today! I know this is a lot to digest, but these strategies are powerful and can lead to significant profits if applied and practiced consistently. Stay tuned for tomorrow’s blog post, where I’ll share another great resource to help you succeed in digital product launches.
Join the Conversation: Have you used affiliate marketing to promote a digital product before? What worked for you, and what challenges did you face? Share your thoughts in the comments!